5 Tips to planning your personal brand photoshoot.
Behind the scenes during a photoshoot with photographer Hetal.
One of the things I’m most commonly asked by clients is what to expect during your brand photoshoot? How does it work? It can seem really unnerving having your own photoshoot, especially to new business owners that haven't had professional images taken before. So, I’ve put together 5 tips on planning your personal brand photoshoot.
Define Your Brand’s Story and Goals
The very start of planning is working closely with clients, getting to know you so that I can clearly define the story you want your photos to tell and the goals you aim to achieve. Consider what emotions and messages you want to convey through your images and where you want to use them.
Choose The Right Location
The location should fit with your brand’s aesthetic and the story you’re trying to tell. This can be anything from a cosy indoor setting, a clean modern work from home office, your city streets or a peaceful walk through the park. Wherever you feel best represents and compliments you and your brand’s vision. This is something we can discuss together to plan the perfect place.
Plan Your Wardrobe and Props
Pick clothing and props that reflect your brand’s identity and colours. Clothes that make you feel good and fit the vibe that you’re trying to create. Your image matters both because it makes you feel great and makes an impression on your clients. Think about what message you’re trying to send. Are you fun, approachable, formal or informal, creative? Props also can bring in an extra element to your photoshoot, maybe an artists paintbrushes, a laptop or notebooks, phone, flowers, there’s so much that you can bring into your photoshoot.
Extras
It’s worth considering if you need to show any clients in your images. I always think it’s a nice touch to show some client interactions. They don’t need to show their face in the images but it might be worth bringing along a friend to act as a client in a meeting for example. So consider who you might be able to bribe along to the photoshoot!
Create a Detailed Shot List
Finally before the photoshoot we put together a shot list and a mood board, this is essential for staying organized and ensuring we capture all the necessary images. We can discuss here any specific poses, angles, and compositions you want, as well as any must-have shots of products, people, or locations. This will help streamline the photoshoot.
Once we’ve got these parts planned you can turn up feeling so much more confident and ready to enjoy the photoshoot. If you have any questions or you’d like to know more, get in touch with me HERE.
